I want to thank many of our guests who over the course of this season have been filling out a very special survey for us.
A couple of years ago we were all intrigued by a study that was released in the US which attempted to measure the intrinsic impact of live theatre – it was called “Counting New Beans”. The new beans was referring to understanding the impact of the arts not from an economic perspective but from more of a life experience. This study really inspired us to think about understanding the impact that the arts and especially live theatre has in your life. We wondered if particular productions encouraged you to think more than others.
Through the guidance of a firm specializing in helping arts organizations measure impact we have developed a thoughtful survey that every guest that has provided us with their email address will be given the opportunity to respond to after attending a production. We have chosen 12 productions throughout the year in which to gather this information, so some of you may receive multiple surveys if you have attended more than one production over the course of the year.
To date we have the results from the first half of the year and already we are gaining a real sense of how deep and thoughtful the impressions have been from our productions.
We are very excited to get the results from this work and we know it will assist us with the way we think about programming on and off our stages. If you receive one of our surveys I thank you so much for your responses.
As always, if you have any comments or questions please contact me.
Howard R. Jang